Forward Foods is an Oklahoma City Gourmet Treasure

By : | 14 Comments | On : August 22, 2010 | Category : Oklahoma

Oklahoma City Location: 5123 N. Western Ave

Oklahoma City, OK

405.879.9937

Norman Location:

123 E. Main Street

Norman, OK 73069

405.321.1007

website: forwardfoods.com

(Parking in front and until 7 behind store in Speakeasy parking lot (off 51st)

Ever dream about winning the lottery and wonder what you’d do with the money?

How about going on one of those game shows where you could walk away with a cash haul?  It’s crossed my mind on more than one occasion that I could take the money and do with it what I truly loved in a career.

And that’s just what happened with a couple of married cheese lovers named Suzy Thompson and Steve Reynolds. After Steve won 4 straight games on Jeapordy, Steve and Suzy took the winnings and began selling what they truly loved – cheese.

And thus, began the start of a little Norman gem – Forward Foods, a local gourmet market that has now expanded to Oklahoma City.

In the old Coco Flow location, across from Bishop McGuiness school on Western, you’ll be met on the lower floor area with shopping carts and numerous bags of chips. You’ll need to take your cart around to your right to get to the upper level but first you’ll pass some interesting things on the way up.  Like this little cafe area. They are now serving sandwiches and coffees that you can enjoy in this cute little area.

I also passed these and immediately added one to my cart. Gray sea salt – a moist, unrefined sea salt being touted as the best finishing salt around by many culinary professionals. Wandering up the ramp to the 2nd level, I passed gourmet coffee and teas and then was met with a series of racks. These held everything from pastry flour to polenta, jams and jellies to cannoli shells and locally made organic peanut butter.  I did grab some peanut butter here and it was locally-made, which I love.  I also saw locally harvested honey.

There were also many oils like Grapeseed oil, high-end olive oils and organic dressings and aged balsamics. Continuing on, there was a rack facing me that had packaged spices in a beautiful array of colors for $1.00. Now I turned to my left side to see what I’d been missing over there. Delight!  Italian pastas.  I’m always a sucker for unique pastas. And right next to these was pasta you could buy in bulk. As I worked my way towards the back of the store, I saw some giant silver urns that appeared to be gourmet coffee.  However, as I moved closer, I saw bottles instead of cups.  For you see, these were urns of oils and also Masdascar vanilla!A few of these were Divina, a Crete based mellow oil, Nunez de Prado, an award winning Spanish based organic olive oil, Alafia, and also a giant urn of Grapeseed oil, an oil preferred by many for its high smoking point and health benefits in cooking. Next I rounded the corner to the freezer section where I saw many intriguing items  including fresh pastas, sprouted hot dog buns and many other items. Remember the part about me being a sucker for pasta?  These practically jumped by themselves into my cart. Porcini Mushroom Agnolotti and Lobster and Crab Ravioli.   These are going to make a delicious quick meal some night tossed simply with a pesto sauce or maybe an olive oil/ garlic sauce with crushed red peppers.

Mmmmm.

But now once again,  I was distracted by something over to my left.  As I turn, a magnificent vision came into focus..

Olives, and other wonderful things. If you adore things like gourmet olives, roasted red peppers, and preserved lemons, you will be forced to stop dead-in-your-tracks at this Mediterranean bar of wonders. I walked away with some Mediterranean spiced olives and a preserved lemon. And yes, those are figs you see! (and local ones at that.) I have plans for these little babies.  I found them in the small, but interesting refrigerated section of produce and other items on the next wall.  WHERE in the world do you get fresh figs in Oklahoma? Are fig trees liveable here?  Someone please tell me.  (On my next Google thing to look for).  Anyway, the figs were picked up in the refrigerated section of produce. One end of this refrigerated section housed produce. While the other end had wonderful things like goat cheeses and creme fraiche. Hmph – remember my desire for creme fraiche awhile back? I ended up making my own due to not being able to find it!

Oh yes, I also bought a package of Walnut Creek Farms free-range eggs. With the salmonella scare of late, this was a sound and much-needed purchase, and I love that they are based in Waynoka, Oklahoma as well. There were also things like pâtés and wonderful meats like Salamis, Sopresseta and Chorizo (not the ground kind we’re accustomed to but the hard Spanish kind that you slice.)

Yum. There is also a deli counter at Forward Foods where you can order things like aged  prosciutto. And… I saved the best for last.  The cheese counter. This is the gleaming trophy case of Forward Foods and the original passion of the owners.  Over 200 cheeses from all over the world beckon you with their double and triple creams and aged saltiness.  I could happily camp out here for days and sample them.  And speaking of sampling, if you’re interested in one of these cheeses, they slice you off a little bite and let you try it. Mostly because they know you’ll be hooked.   For a list of their cheeses you can click here. However, this is not a complete list, due to them adding new varieties at all times.

Of notable mention that I forgot to add.  Forward Foods also has a rack filled with heirloom beans and grains with everything from purple rice to legumes to various sorts of raw nuts. They also carry some sodas made with pure sugar cane.

Please be warned, if you’re not a gourmet foodie, the prices at Forward Foods may come as a shock to you, especially the artisan cheeses and meats.  Consider what you’re paying for. 

If you are a foodie, you completely understand.  If you’re not, well you make want to breathe deeply as you walk in and prepare yourself.  This ain’t Velveeta for sure.

Check out Forward Foods Oklahoma!  I love to support our local places, especially those with local-grown products, and when you do check out with your final purchase….

I hope you’re as excited as I am to take your goodies home and make something wonderful with them.


Forward Foods on Urbanspoon

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  1. posted by Vivian on August 22, 2010

    I love this place :) . The next time you are there ask
    for a taste of La Quercia’s Prosciutto Americano a really great product being produced in of all places Iowa.

  2. posted by Cheryl Jones on August 23, 2010

    WOW! I didn’t know we had anything like this here. I wonder how long they’ve been in business. Got to check them out!

  3. posted by Tan on November 7, 2010

    FF is…a good place to source many varieties of locally produced goods along with national brands. Similar to that of the original niche-market entrant – Epicurean Pantry, one can find a diverse selection of cheeses, olive oils, etc. If you haven’t been to EP yet, I highly recommended it.

    Noted: Sel Gris is not the best fishing salt preferred by “many culinary professionals”. Fleur De Sel is the De Facto Standard due to its subtle yet complex characteristics.

    • posted by dishinanddishes on November 7, 2010

      Tan – I agree n the Fleur De Sel – I have both now and much prefer the Fleur De Sel. Must get out to Epicurean Pantry!

  4. posted by colleen evans on May 1, 2011

    How often do you go here? I’d be there every week for sure! I can’t wait to try it. Thanks so much for all the *work you do!

    • posted by dishinanddishes on May 2, 2011

      Colleen – I usually go at least every other week..depending on what I’m needing. I love it :)

  5. posted by Paula on May 5, 2011

    Yes! You can easily grow fig trees in Oklahoma.

    • posted by dishinanddishes on May 5, 2011

      Paula – really? Oh my gosh, I’d love to have one..where would you find one around OKC? Or would you have to order from somewhere?

  6. posted by Beryl on July 5, 2011

    Just moved to Tulsa from the West Coast and am very disappointed in the Whole Foods. Is there any thing like Forward Foods or Epicurean Pantry in my area?
    Thanks – Beryl

    • posted by dishinanddishes on July 6, 2011

      Beryl – not sure – I have friends up there…I’ll ask!

  7. posted by Beryl on July 8, 2011

    Thanks!

  8. posted by Beryl on July 14, 2011

    I have not been there, but will go next week. Thanks so much!

  9. posted by Phyllis Jaco on April 23, 2012

    I love your reviews. Thanks for showing me this place, have to get over there. !!!

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